As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing. While press releases can feel foreign, they all contain certain elements.
Below you'll find directions on how to write an 'Event Press Releases'. It is not meant to give every detail, it covers the basics, and the most common press release errors many people make. You should always write your news releases in 'press release style' Just the facts, very limited hype.
Cover the main news subject in the opening paragraph. Include the who, what, where and when.
Add any related details in 1 or 2 paragraphs that follow. Always write as if you're talking about somebody else, 3rd person. He, she, it, and they are in the third person.
Any person, place, or thing other than the speaker and the addressee is referred to in the third person. I, we, me, etc Unless it is in a quote and the person quoted is identified. This is an easy rule to remember if you write your press release as if you are the journalist writing about somebody else.
Smith went on to say, " Proper names are preferred over he or she.
You only need to use the full name once, after that the last name is commonly used. When you mention a persons name the first time, add a brief 'who they are' statement.
Specify that it is the event flier also spelled flyer Example: For more information see our event flyer http: Don't overdue the hype about you, your products or your event.
Journalist are independent, they are not a branch of your marketing department. Believe me, if a journalist likes your event, products or services, they can give you some of the really good 'press'.
Let the 'Press' come to their own conclusions. Remember these rules and you will do well. The headings if you look at the text above on this page are: The inline emphasis above is: Just the facts, very limited hype - in italics in this case. Never use colored fonts and use standard fonts: Exceptions for underline text are:Write a Press Release.
The most important rule for writing a press release is to make sure that it's centered on a single, If your company is publicly traded, include your exchange, stock. Free Press release distribution service for all businesses - Increase traffic and visibility - Send press releases to search engines, news websites, bloggers and journalists.
Nov 02, · When your company has exciting news to share – like a product launch, a new executive hire or a charitable initiative – one way to spread the word is via press release. Event Press Release. Jump right to the 'Sample Event Press Release Template' Out off all the press release types we get, 'Event Press Releases', contain the most mistakes.
Below you'll find directions on how to write an 'Event Press Releases'. A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or .
Think of a press release as your ticket to publicity -- one that can get your company coverage in all kinds of publications or on TV and radio stations.
First, be sure you have a good reason for sending a press release. A grand opening, a new product, a record-setting sales year, a new location or a special event are all good reasons.